Base your marketing decisions on the latest AI research from the world's best business schools. 

We curate the best scientific research on genAI in marketing and summarize the key findings and actionable takeaways.

Questions answered inside include:


When does AI outperform humans in writing ad copy and generating creative ideas?


How can AI replace human customers in market research surveys?


How can AI persuade consumers to change their preferences or behaviors?


How can AI improve SEO and A/B testing?


and much more, in 40+ research summaries.




This course is closed for enrollment.

About the Author

Dr. Noah Castelo is the Ronald K. Banister Chair in Business and an Associate Professor of Marketing at the University of Alberta, where his work focuses on AI in marketing and consumer behavior. 

His research appears in Harvard Business Review, Marketing Science, Journal of Marketing Research, and other leading outlets, on topics including the use of AI for market research, customer service, and product recommendations.

He holds a PhD in marketing from Columbia Business School.